Sportsbet is an Australian-owned online bookmaker with the foresight to anticipate a boom in online, phone, and app betting. Its founder, Matthew Tripp, was also savvy enough to use clever marketing techniques like money-back specials and “justice” refunds to attract punters.
This approach helped Sportsbet become the dominant player in the market, but recent regulation changes have put pressure on its business. Point-of-consumption taxes and the rise of online competitors have made it more expensive to operate a sportsbook. Moreover, increased taxes have also decreased the amount of profit that can be reinvested into development and growth.
Despite the higher operating costs, Sportsbet remains one of the most popular bookmakers in Australia. It offers a variety of betting markets, including local and international horse racing and a full range of sporting events. Its website is easy to navigate and includes a search bar for quick access to specific markets.
It also has an extensive selection of slot games from 18 different suppliers. Some of these are premium slots such as Reactoonz, Book of Dead and Rise of Olympus while others have more casual appeal such as Lucky Lion. It is also a leader in responsible gambling and has been a driving force behind establishing the independent peak body representing online wagering, Responsible Gambling Australia. It has supported restrictions on gambling advertising to minimise the risk of attracting minors and launched the Take a Break tool, allowing players to step away from the product temporarily or permanently.