Sportsbet is an Australian bookmaker that allows punters to place wagers on pretty much anything. That includes major sports events, horse races, reality show contests and even TV plotlines. It is also an official partner of several top-tier sports teams, including Arsenal FC and Southampton FC in the English Premier League as well as Sao Paulo FC in Brazil’s Campeonato Brasileiro Serie A.
Sports bets are placed on specific teams or individual players in a game and are based on the expected return (EV) of the bet. This calculation considers a team’s chances of winning, the strength of their opponents and the overall odds on the game. EV bets are considered the best way to win money as they provide positive value over time.
One of the key factors for success when developing a sports betting app is defining its target audience and understanding which user needs you can address with your platform. Once you know your users, you can begin designing a custom solution that fits your business goals and technical capabilities.
Sportsbet’s website is easy to use and offers a clear navigation between the different sports markets. There are a full range of minor sports as well as the more popular football and tennis. It also has a good selection of esports and more than 1000 casino games to choose from. There are lots of ongoing promotions, too. The site is licensed in Curacao and is secure. It supports 2FA and recommends that users verify their identity with 2 forms of ID to keep their account safe.